Email Marketing is essential for growing your business.
When helping clients establish a successful marketing strategy, we emphasize three foundational principles: Build on Solid Ground: Don't rely...
The Critical Importance of Diversifying Your Marketing Strategy
It’s not just a recommendation; it is a necessity. In today's fast-paced digital marketplace, relying on a single marketing channel can be a...
Understanding the 4 buyer types and how best to communicate with and sell to them.
Personally, I hate the idea of “selling someone." In my mind, it connotes manipulation or cohesion, which never leads to a happy customer. My view...
The Crucial Role of Social Media Engagement in Today’s Digital Landscape
In the rapidly evolving digital age, social media has become an integral part of our daily lives. From connecting with friends and family to staying...
Unlocking Success: A Roadmap to Skyrocket Your Website Conversions
Turning clicks into connection and visitor into customers In the ever-evolving landscape of digital marketing, having a high-ranking website with...
Win the Search Engine Optimization (SEO) Fight.
There is no silver bullet or quick fix to successful SEO. It requires dedication, with results typically taking at least six months to become...
Top 20 Trends for 2020 Digital Marketing: Part 2
Top 20 Trends for 2020 Digital Marketing: Part 2 The digital marketing landscape is always changing. Here’s what your focus as a Toledo-area...
Top 20 Trends for 2020 Digital Marketing: Part 1
Top 20 Trends for 2020 Digital Marketing: Part 1 What the digital marketing landscape looks like today, and what your focus as a Toledo-area...
Why Does Your Small Business Need a Facebook Page?
Should I have a Facebook page for my business? Small business owners in the Toledo area ask me this question all the time. And my answer is always...
9 Reasons Why Your Small Business in Toledo Needs a Website
I must admit: I find it funny that, in this day and age, some business owners are questioning if they need a website. I’ve been having this...