Understanding the Assertive Buyer 

The assertive buyer is characterized by a strong, confident demeanor and a decisive approach to purchasing decisions. These individuals are typically self-assured, assertive, and direct in their interactions with sales professionals. They know what they want, and they...

Understanding the Expressive Buyer Type 

The Expressive buyer type is characterized by their outgoing, sociable nature and their tendency to make decisions based on emotion rather than logic. These individuals thrive on social interaction and are often enthusiastic, energetic, and spontaneous in their...

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