Louisville Title

Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds—and I’ve come to think of them more as destinations. They’re points on the map your team wants to reach. And B2B marketing KPIs are how you measure what you’ve crossed off...

Strategies to Convert Website Traffic into Real Leads  Your website should be more than just a digital business card—it should be your hardest-working salesperson. But if you’re seeing traffic without conversions, or visitors bouncing without action, you’re not...

Any business that wants to attract local customers needs more than just a website and Google Ads. There’s a third, often overlooked, asset that can dramatically impact your visibility in search: your Google Business Profile (GBP). Previously called Google My Business,...